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Friday, June 22, 2007

Sell Like an eBay Powerseller

By - Michael Ellis
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There isn't a week that goes by without someone asking me how to sell products on eBay. It's a great question! And I enjoy talking about the topic quite a bit, but my answer is always the same - sell like a Powerseller! Here's what I mean...

An eBay Powerseller is someone that generates $1000 or more in sales for three consecutive months. You don't have look too far on eBay to realize that the place is literally crawling with Powersellers.

I've spent over 5 years studying eBay, as well as, buying and selling products under several eBay IDs. I noticed that there are two types of eBay Powersellers:

1. Niche Powersellers

2. On-Demand Powersellers

The Niche Powersellers specialize in a particular area - like antiques, coins, dolls, etc. This particular area is a hobby to these people and they are very good at finding products at a low enough cost within this market to sell for a nice profit. These Powersellers are hard to imitate.

One the other hand, the On-Demand Powersellers are not very familiar with the products they sell, but they are very familiar with what the eBay community wants and how they can go about getting it. I call them On-Demand Powersellers because they seek out products to sell based on the level of demand inthe eBay community. These are the Powersellers that you should try to follow.

A common misconception that new eBay users have is thinking that all Powersellers are large retail outlet doing business on eBay. This simply isn't true. The majority of the Powersellers that I know typically run their business out of a basement or garage. Ebay has a great way of leveling the playing field in this respect. For example, a student can open an account and create ads that are just as enticing as any large company that happens to be selling the same products on ebay.

So how can you do business like On-Demand Powersellers?

That's actually an easy question to answer; obtain a seller's permit, find a demand for a particular product, and then find a wholesale supplier for that particular product.

A seller's permit will allow you to purchase products for wholesale from wholesale venders. This is the first thing any legitimate wholesale company will ask for, and if you don't have one, they could very likely not do business with you.

You can obtain a sellers permit at http://www.businessnameusa.com

You can find the demand for numerous products on eBay by using the eBay 'Hot Items' resource (in link below). This resource consists of (among other things) a 40+ page pdf document that lists which items are hot sellers in the numerous categories. The data is usually for the previous 2 months.

Find out 'What's Hot' on eBay at http://pages.ebay.com/sellercentral/whatshot.html

After you've identified which items were hot sellers, go to eBay's Advance Search and conduct a search for those products to make sure they're still hot sellers (have plenty of bids). Also do a search for the same product with the 'Completed Items' option in the Advanced Search checked. This will show you which auctions sold and how much they sold for.

Once you have a product in mind, do a search on Google for the manufacture of the product. When you get to the website, look for a contact number, or a 'Dealer inquiry' number. This information is also usually on the box of the product itself, so it may take a run to your local store if you don't have any luck on the web.

Give them a call. Inform them that you run a business and are interested in becoming a dealer of the product. Most are very helpful in getting you setup. However, be aware, some may have a minimum purchase order. Never the less, if you did your eBay research correctly, you'll know how much these items have recently sold for, and how much they are currently selling for, thus, you can be pretty confident that the money will be made back.

I recently came across two Powersellers that are extremely successful doing with this process. One Powerseller had sold over $100,000 worth of those little robotic-vacuuming-Frisbee thingies in 60 days! The other Powerseller does extremely well selling dog chews. Both Powersellers simply identified the demand for these products, then sought out the manufactures and became dealers… the rest is history.

Sincerely,

Michael Ellis

About the Author
Michael Ellis is an Internet technology expert that specializes in marketing products and services online. Be sure to visit Michael's website http://www.victorykey.com/ for FREE Internet Marketing articles, tips and discussion forums.

1 comment:

Cathie said...

I had never heard of a sellers permit. I've done a little research and it seems that California and maybe Wisconsin require them.

I will continue to look into this and see if there are any advantages in acquiring a sellers permit when dealing with wholesalers.

It seems there are just a few states that require a sellers permit. The author probably resides in California and was required to get a permit.

If there's no advantage for sellers that live in states that don't require it (regarding wholesalers) I'd imagine purchasing one would be useless.

If anyone has any information on sellers permits please comment and I will publish your comments.