Losing Money On PPC? Write Articles!

By - Teri Trantanella
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There is another way to promote your business other than pay per click. I made the serious mistake of using PPC to get more traffic to my sites and almost went bankrupt over it! PPC is great if you are already making a fortune on the web, but most of us are still struggling and only wasting our money on PPC. Until you learn how to truly position yourself with PPC to the point of profitable conversions, my suggestion is to write articles about your Internet business. Doing this will increase your traffic remarkably. Plus, the articles provide many other benefits for the site.

Some of the benefits of article writing are higher ranking in search results of keywords pertaining to your site. Articles also increase confidence and trust of customers to our site. The best advantage of writing articles about your site is the linking to your site from the article site or newsletter you submit your article to. If readers enjoy your article they will tell their friends, co-workers, and family about it, providing an even larger volume of traffic.

Internet marketers know that articles are very important to a website. The larger volume of traffic, the greater the sales. Your traffic trusts and believes in you because your articles prove you know what you are doing or talking about and the better your sales will be.

So ok, we have established that articles are very important to a site and to business. Articles are crucial and to keep ahead in the game, a site must have an article, it is imperative. There is one dilemma though, not many people like writing articles.

Many website owners would rather spend their time on something else, and unless you’re a big time company, you don’t have the necessary resources to use on a pool of article writers. Plagiarism or copying of other articles is frowned upon and could easily get you into trouble, worst case scenario; a hefty fine and jail time.

So what are the other options?

Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then don’t. Get free articles. The first place to look at for free articles is the public domain. Here you won’t have problems with copyright infringement and the following penalties and fines if you get caught for plagiarism.

Public domain articles are articles freely given to the public for public use. You can do whatever you want with it. You can place it on your site, name it as yours, put it in a newsletter, it’s your decision. Always remember though that you will have to choose articles that are very relevant to your site.

The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better.

Another way to get free articles is to allow other sites which have the same subject or topic as yours to submit articles to your site. This would be only to augment your existing content or else all your articles would be leading to other sites since these articles would have resource boxes with them that could link or direct the readers to their site. That’s why it is important to have your own articles; you could use them to link your site to other sites as well.

But, to truly feel the impact of what a good article means to you, go for original ones. There are many article writers who do part time and freelance article writing jobs that charges only minimal fees. You can get good articles that have all the keywords and keyword phrases you need and people are looking for.

The investment you made for these articles would be worthwhile because you could use them for all the benefits you could offer. You hold copyrights to them and you will be able to use them anyway you want. As your articles help you in building your business and your site, you will have more articles to write and maybe then you won’t be having second thoughts about articles.

Teri Trantanella is an Online Business owner, wife, mother and Grandmother of 8. She also works full-time as Controller for a manufacturing company, as well as part-time as Accounting Manager at a Smoky Mountain resort on the weekends. This 7 day a week workaholic spends her spare time in the evenings online, building and marketing her online businesses www.reflectionsofmedolls.com, www.gtcenterprise.com, www.toyoursuccessonline.com, www.itsallaboutsports.com, www.thebestbabysite.com, and others.


About The Author
Teri Trantanella is an Online Business owner, wife, mother and Grandmother of 8. She also works full-time as Controller for a manufacturing company, as well as part-time as Accounting Manager at a Smoky Mountain resort on the weekends. This 7 day a week workaholic spends her spare time in the evenings online, building and marketing her online businesses http://www.reflectionsofmedolls.com/, http://www.gtcenterprise.com/, http://www.toyoursuccessonline.com/, http://www.itsallaboutsports.com/, http://www.thebestbabysite.com/, and others.