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Google's Adwords program is a fantastic resource for generating traffic to your website, high-quality and very targeted to boot, but it does take time to learn the "ins and outs" of the program.
...And that's pretty daunting when it's your own time and money on the line!
So, here's a quick tip from a 10-year veteran of the PPC marketing game, and an easy way to up the ROI you get from Adwords:
An important measure of your Adwords account is how effectively you have your Adgroups arranged.
Don't fall prey to the "rookie" mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.
Don't do this, it's begging for trouble!
Trouble in that you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.
Always remember, "relevance" is key on Adwords!
And since it's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, you need to "break out" keywords into their own adgroups.
For keywords with a lot of clicks, this might mean one keyword (with it's three different match-types) per adgroup, and that's all!
Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!
After you spend some time "breaking out" the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads.
Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost!
About The Author
Kirt Christensen delivers highly-profitable pay per click management, tracking over half a million dollars of yearly spending for clients that rave about him! http://www.managemypayperclick.com/
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