Internet Marketing Basics From The SEO Expert

By - P Laboon
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The first place to start is with keyword phrase research before you publish your website. Think about researching for the keywords which are best suited to your website. Keywords are the words that the visitors input into the search engines in order to find the information they are looking for. You must try to find out a keyword phrase that has good search volume and at the same time that has least competition. There are online tools available such as http://inventory.overture.com which will help you find effective keywords.

Once you have chosen the keywords and created the website, you can now publish it. After publishing the website, there are few more steps that you need to pursue in order to improve the visibility of your website in all the major search engines such as Google, MSN, Yahoo, etc...

You should try to use your keywords several times on each page, this is called keyword density. This is the best way to show search engines that your webpage should be in the search results for that specific keyword phrase.

Next, you should now consider adding a HTML Sitemap as well as XML Sitemap. A sitemap helps your visitors to get an idea about the structure of your website as well as it provides search engine spiders a pathway to all the inner relevant web pages of the website to get indexed. The sitemap also provides information to search engine spiders about new content and date of the modification to the webpage. A sitemap can be integrated in two versions, the HTML version for the visitors, and the XML version for the search engine spider.

Once you have uploaded the sitemaps, you should check your website against valid HTML and CSS. Validation is very important for a quality website that wants to rank fr the long haul.

Once your site is up and running, apart from updating new content frequently (at least 3 times a week), it’s important to check for dead or broken links. If you find a dead or broken link, remove those links immediately or correct the file path. These links will reduce the credibility of your website to visitors and search engines.

You will also want to check for backlinks. Backlinks are incoming links to a website or web page. The number of backlinks is a sign of the popularity or importance of that website or page. Backlinks are also called as incoming links, inbound links, inlinks, and inward links. Search engines frequently use the number of backlinks that a website has as one of the factors for determining that website's search engine ranking.

One of the advantages of internet marketing is that it is very easy to test your marketing results. This is very essential – you should use tracking software to keep track of which ads, keywords, etc are bringing you sales and traffic. We recommend using Google Analytics because it gives quality feedback and is free to use.

Remember, focus on the most effective methods, and keep testing – you can continually refine your marketing and improve your presence on the internet.A website which is carefully created with chosen keywords, pertinent original content which is updated often has a chance to perform well in major search engines while generating high traffic.

About The Author
Phil Laboon is an internet marketing expert that is the owner /creator of Eyeflow- a well known Pittsburgh SEO company. Phil is continually offering free advice to anyone who wants to learn and has had hundreds of free education articles published on the internet over the last 6 years he’s been in business. For more information on Phil Laboon, search engine optimization, or web design just click the links in this bio.