By - Cedric Licuanan
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What is 'Viral Marketing'?
Well Viral Marketing is a buzz phrase that refers to the promotion of a company's message by promoting their products or services 'like a virus'.
When you think of the term 'viral' it probably disturbs you somewhat. Personally when I first heard the term 'Viral Marketing', I literally thought it was some new piece of 'software' that blasts your offer to a million people. I automatically judged it as a 'risky' strategy from which no one would ever benefit.
Boy was I wrong!
What I did not realize back then was that I was already a prime example of viral marketing - and I didn't even know it.
I didn't even realize that I was ALREADY using viral marketing as I was first introduced to a 'free email service' called Hotmail by a college buddy back in 1996. As I started using it, my other internet colleagues took notice and started utilizing the service themselves as well!
What's more, it kept growing and growing and growing.
So by late 1997 I noticed that almost ALL of my colleagues, friends, family, even co-workers were 'buzzing' about 'free Hotmail email'. Subsequently this was happening all over the entire country, and all over the world in the months ahead.
And we didn't even realize it was happening.....
There were no TV commercials, radio spots, or newspaper articles I can remember about Hotmail or free email.
No advertising whatsoever other than the FREE viral 'word-of-mouth' that subsequently created a MASSIVE EXPLOSION of Hotmail's business and services.
So the bottom line is this:
TAKE ADVANTAGE OF THE POWER OF VIRAL MARKETING!!
Just to let you know, if you are not currently using viral marketing in your business, just be aware that you are leaving an incredible amount of sales and profit on the table untouched. Remember, Viral Marketing is POWERFUL!!! Take full advantage of the power of viral marketing!
If you are curious as to an example of the sheer power of viral marketing, read on about 'The Power Of 2'.
The Power of 2!
With regard to Viral Marketing, I did the math....
If you had a website to promote and you gave that site to just 2 people at lunch time around Noon, and subsequently those people gave the site to 2 people each an hour later, and so on - by 4pm about 30 people would have seen the site, not too bad.
Assuming that each person decides to take just 1 hour to refer only 2 of their colleagues to your website - by 8pm about 510 people would see your site, and by midnight a whopping 8000 people would theoreticially see your site! This was accomplished WITHOUT SPENDING A DIME!
I know this only occurs in a perfect world, but these numbers are achieved by everybody only forwarding the site to just 2 people each. Not too shabby.
Also imagine that the people who visited your site were targeted visitors - in other words, they were not just visitors from the general populace, but instead they were visitors that fit the exact profile of a person that would want what your website has to offer.
The simple prospect of having 8000 targeted visitors to your site in a 12-hour time frame usually excites most webmasters - and this is all accomplished with the 'power of 2'!
Let's try to analyze this together: The numbers are staggering for a complete 24-hour time frame, but for the sake of simplicity let's just stick with the 8000 targeted visitors in the 12-hour time frame scenario.
Imagine if out of those 8000 targeted visitors, your website system was able to convert 1% of those targeted visitors to actual sales.
1% of 8000 is 80 sales that day.
Let's say that whatever it is you're selling costs $37.
80 sales at $37 each comes out to a whopping $2960!! Pretty nice for one day!!
But let's get a little bit more realistic.
Let's say that you really did not get 8000 targeted visitors that day, instead we'll cut that figure in half - to 4000 targeted visitors.
In addition, let's also cut down the sales conversion percentage in half - we'll go from 1% to 0.5%.
And finally let's cut down the price of your product from $37 to $17.
That means that a 0.5% conversion of 4000 targeted visitors equals 20 sales.
At $17 each, 20 sales would equal $340 that day. Still not too shabby for not spending a penny on advertising!
Don't forget that the average U.S. employee makes $50,000 a year in annual salary - after working for 12 months at 40-hrs a week, this boils down to a gross daily income of about $208!
So as you can see as an Internet Marketer, it is in your best interest to learn to do everything you can to take full advantage of the power of viral marketing.
Learn How To Maximize The Power of Your Warm Market!
One amazing way to create an avalanche of free traffic to your website involves the creation of a website that your warm market would visit frequently.
The common theme amongst most family, social and coworker groups involves entertainment. Most 'outside of work' topics of conversation at work involve fun, leisure, comedy, humor, live entertainment, movies, music concerts, sporting events, etc.
When you create a small fun website for your peers, family and friends (preferably a blog as mentioned above) that is full of content that would compel them to visit time and time again, you are realizing the EASE and FUN of one of the greatest business skills in this century - driving targeted traffic to a website!
For example you can create a website that showcases funny jokes or pictures that make your friends and family laugh and smile.
Why would you want to do this?
As your friends and family start forwarding your website or emails to others, maybe people who you don't even personally know (as described by the power of Viral Marketing above), a good portion of these people may click on your link that directs them to your website showcasing what you have to offer by way of your products or services!
If you're looking for a FUN way to promote your products and services, this is it!
The New Social Network Trend!
Here's ANOTHER fun viral marketing idea: Did you know that social networking websites like MySpace.com and Ryze.com are one of the most heavily trafficked sites on the web? Did you also know that MySpace offers a section where members trade-swap and cross-promote their products and services to each other?
MySpace offers you a way to actually promote your products and services through your website link on your MySpace profile. This way your WHOLE LIST of MySpace contacts or 'friends' are able to be exposed to your offer!
Why not give it a shot? If by chance you make that ONE contact that you meet on MySpace that helps you revolutionize your internet business, wouldn't it be COMPLETELY worth it?
Click below to enter the MySpace world, drive traffic to your website, and have fun!
http://www.MySpace.com
Your Action Step for driving massive amounts of targeted traffic to your website using viral marketing TODAY! Brainstorm and create your first viral marketing campaign - even if it's simply sending out a fun and informative email to your closest colleagues, or simply forwarding jokes with your new Forum/Marketing signature on the bottom, to maybe even creating your own fun entertainment website for all your colleagues to enjoy! (Don't forget to include your product or service website link as well!!)
About the Author
Cedric Licuanan is a thriving Chicago-Based Internet Marketer. He has focused on helping people achieve what they want out of life and currently maintains several success-driven websites.
Learn How to Drive Massive Amounts of Targeted Traffic to Your Website! http://www.DynamicOnlineSuccess.com
http://www.dynamic-wealth.info/
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