Increase Links Naturally with Link Popularity Building (LPB)

By - Wendy Suto
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Businesses can gain a competitive edge with Google and other significant search engines through relevant link building strategies. The search engines track links in ranking algorithms while crawling the Web. It is advantageous to grow the number of incoming links to your company’s site alongside effective search engine optimization techniques.

There are numerous link building solutions.

1. Free and paid link directories
Link directories all provide either one-way or reciprocal links. Some are free, while others are paid only. Link directories are beneficial because Websites that place your link on their site without requesting a link back to their site are considered more valuable than reciprocal or link exchanges, in the eyes of major search engines. There are many reputable directory sites that are well trafficked by potential buyers for your product. You will find one-way and reciprocal link directories by typing into any search engine search box, keywords like “submit a link”, “add a URL”, or “add link”.

Some small business owners will only link to sites that link back to their site. This creates reciprocal links pages and triangular link patterns. Reciprocal links do not improve a Website’s rankings, and should only be done to give value to site visitors. This is not a savvy SEO tactic or a wise link building practice. Stay clear of SEO companies who use these link exchange strategies; they are not considered real SEOs by other professionals in the field.

2. Corporate Blogging
This is an ever growing Internet trend gaining in popularity with businesses – corporate blogs. Blogging started as personal spaces for individuals to share their thoughts and the events around them, like an online diary. Corporate blogging is then defined as another way to publish business-related content and gain more visibility for your company on the Web. By offering information and sharing knowledge, a company can quickly establish itself as a leading industry expert, get information to customers quickly, increase sales, attract journalists seeking news releases, and attract new customers looking for relevant information.

3. Article Directory Submissions
Article directories are sites that house free reprint articles, allowing authors (people like you) to become known as experts in a field or industry. These sites help authors gain one-way link popularity because others seeking free articles to reprint on their newsletters, Websites, blogs and in print can find them here. Reprint articles can only be used elsewhere if providing a link back to the author’s Website. You also receive free advertising and promotion.

4. Press releases
Submit your company’s news releases to sites like PRWeb.com and PRNewswire.com to allow journalists and bloggers to find important information about your company, its products and services. These releases also build links coming to your site, and attract attention from prospective buyers.

5. MySpace.com
This is a tremendous opportunity for free publicity, through networking with prospects from around the world. Place your business profile, your company logo and business pictures, commercials and videos, write comments on other myspace.com profiles, receive email, instant message, and search for prospective clients. MySpace.com also has a business section that is cost effective and a great way to share your business with people searching for a certain product or service. This is another way to increase your link popularity.

6. Yahoo! Answers
This site is relatively new, and lets people in all industries become an expert in their fields. Answer questions in categories related to your expertise. Choose a subject from an extensive list of categories. Create a profile on Yahoo!, and you get to list up to 3 other one-way links. Yahoo! Geocities offers free a Website template and tools to build a simple Website. All these avenues add a host of easy ways to increase Internet visibility for your business.

7. One-Way Links on other Business Sites
Even with these link building strategies, having one-way links are considered much more valuable than link exchanges, also called reciprocal links. One way links from other related business sites or blogs with pertinent subject matter to the Website is an excellent way to drive traffic to your site. Although it is time consuming asking other sites to link to your site, these methods will assist in building stronger link popularity interest among the major search engines.

8. Business Networking Sites
FastPitchMedia.com and LinkedIn.com are two business networking sites that give professionals and business executives many resources under one place. These one-stop shops give professionals a lot of excellent exposure for free, by housing a database of business owners linked to each other’s online networks. Try something new! Create a profile through these sites, and you will reach other decision makers, stay in touch with others in your network, fill a key position, and keep contact information current.

About the Author
Wendy Suto is president and CEO of Search Circus, Inc., an ethical SEO firm specializing in website link popularity and organic search engine optimization, blog marketing, Web site copywriting and article marketing solutions. As a certified search engine optimization consultant, she teaches SEO seminars in Cleveland, Ohio.wendy@searchcircus.com